One could argue that Pixar are running out of plot ideas - “Pensioner straps balloons to his house and floats off.” But it just means they have to work harder, and you can’t argue with their 100% batting average. They could show a rotating 3-D turd in the trailer for 3 minutes and you’d give it a pass, “Hey, it’s Pixar, they’ll pull off something special”.

That said, nothing wrong with this Up movie trailer. Not one rotating turd.

As all the characters appear to be human, it’s fair to say The Incredibles is its closest cousin in the Pixar filmography.

Up will no doubt make a cinematic icon of its grumpy old man when it’s released May 2009.