Top 10 Trailers Of 2013 So Far2.07.13 # Top Ten # 7 Comments
Not only do trailers have to encapsulate what a movie’s about, they have to make it look good. Though a great trailer is often a sign of a great movie, it’s no guarantee, and more than one film this year has been a huge disappointment following the advertisement that preceded it. Here’s my brand new list of the top 10 best trailers of 2013, so far. Each qualifies purely on its own merits.
10th. Pain & Gain
Perhaps the most unexpected item on the list, Michael Bay’s $26 million pet project actually seems set on telling a story. Albeit a story with kidnapping, (smaller-than-usual) explosions, and ‘roid-riddled meatheads. Sports cars, ninja costumes, tanning beds – ‘Pain & Gain’ is evidently not a work of great subtlety (the themes are writ large in the film’s title). What the trailer clearly shows, however, is a hunk of sun-bleached, hiphop-powered entertainment and that’ll do us fine.
9th. This Is The End
It’s turning out to be quite the year for apocalyptic comedies. This trailer does a fantastic job of showcasing its tremendous cast and madcap comic energy. The party looks like something from the last days of Rome, and there’s something hugely appealing about actors playing whinging, wimpy versions of themselves cowering from an explosive end of the world. It also sensibly, and intriguingly, leaves us unsure what the nature of the apocalypse is, a rare thing in today’s show-all-your-fireworks approach to trailers. Bottom line, it’s a lot of fun and very funny.
8th. Only God Forgives
A reunion between director Nicholas Winding Refn and ‘Drive’ star Ryan Gosling was always going to evoke a strong response. Though the film clearly offers the same near-mute anti-hero, the same seedy neon-lit atmosphere, as their first collaboration, the trailer for ‘Only God Forgives’ certainly makes the most of its premise, and is bolstered by Kristen Scott Thomas chewing the scenery as a bleach-blond, animal-print draped harpy. Freudian subtext abounding, images of blood-drenched corpses, Oriental screens, and lots and lots of hellish light build almost hypnotically, set to a driving (if somewhat familiar) electro soundtrack. Perverse yet strangely alluring, ‘Only God Forgives’ promises to again turn violence – a machine-gun massacre at a restaurant, knives through hands – into an art form.
7th. Before Midnight
The only sequel to make the list, Richard Linklater’s third installment to his ‘Before’ series had a rare weight of expectation behind it: both ‘Sunrise’ and ‘Sunset’ were universally acclaimed, and, nine years on, it was all too easy to imagine that Ethan Hawke and July Delpy, now both 40+, might have lost their spark.
As the trailer shows, however, Delpy’s impetuous Parisian, Celine, and Hawke’s scruffy American writer, Jesse, are still as compelling as ever. The whole affair, set in the Greek Peloponnese, seems jaunty and offbeat without ever losing the sense that these are real people with real problems – Jesse is the perennial teenager while Celine grows aloof. After the idealistic romance of the first two films, when Celine comments to Jesse that, “This is how people start breaking up”, you can’t help but feel it.
Promising a genuinely moving depiction of love and its limitations, the trailer captures the little moments that make the character’s relationship special without seeming episodic. For the lightness of touch that bellies its dramatic weight, ‘Before Midnight”s trailer sells the film perfectly.
6th. Don Jon
The trailer for ‘Don Jon’, the first film to be written and directed by Joseph Gordon-Levitt, is probably the most simple on this list, stylistically speaking. Ostensibly a romantic comedy, ‘Don Jon’ seems, at least, to take a novel approach to the differences between men and women: are the romantic movies with which Barbara is obsessed any more real than Jon’s porn? That’s not to say there isn’t drama, too – JGL’s rage punching a car window suggests, like his starring role in unlikely comedy ‘50/50’, this could garner some attention come awards season. The preview does a great job of selling ‘Don Jon’ as the unconventional date film of the year.
Pages: 1 2