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Top 10 Most Shameless Uses Of Product Placement In Film

1. I, Robot (Converse, Fed Ex)

And finally, we reach number one, and our final appearance from the king of product placement, Mr. Will Smith.

What I liked about I, Robot was its precision in executing themes such as time, technology, business, and even politics. I liked the idea of the Frankenstein Complex, and the dangers of what we create turning on us. However, there was something else that stood out to me in this film; something that poor Will Smith has become stapled with, something… evil. No prizes for guessing. At the time, I was just 16 and relatively unaware, but I remember watching it and laughing at the blatant, prolonged placement of the converse shoes. On recent review, I also spotted FedEx, the Audi RSQ, JVC, Dos Equis (beer), Ovaltine, and Prudential life insurance.

I really cannot stress enough how awful the product placement is in this movie. In the pinnacle of product sleaze, Smith visits his mother’s house, where she is carrying out her role as the cliché African-American mother character. As if a reference to the Converse shoes wasn’t enough earlier in the film when Smith opened a package and practically had an orgasm over them; Smith’s mother now carries on to ask him just what it is he is wearing on his feet. To which Smith replies “Converse All Stars, vintage 2004. Don’t turn your face up like that I know you want some.”

…Something tells me this isn’t the futuristic dystopia that Isaac Asimov had envisioned in his earlier writings. What follows is a short compilation of just some of the product placement from the first thirty minutes of the movie.


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81 Comments »

  • James said

    WHAT!

    How can Castaway NOT be on this list, it was a giant commercial for Fed Ex!!!!

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    • Oomies said

      Actually, Castaway needed Fedex for the movie, to make it seem more real. Fed ex didn’t pay a thing.

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    • kaybee said

      actually that would have been an awful commercial for FedEx. Their plane crashes and all packages are lost. Not really something you want people to keep in mind while sending a package in the mail…

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    • sabrina said

      Why didn’t you use Transformers 2, the whole movie was a GMC comercial…UGH.

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  • Cory said

    Hmmm. yet the wizard which was centered around nintendo did not make the list

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  • Mariya said

    How could we forget about Evolution, the movie that is an entire ad for Head & Shoulders shampoo?

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  • Amanda said

    Because FedEx didn’t actually pay to be featured in the movie.

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  • Tom (Hatori) said

    haha yeah Castaway was i my original draft, i did a lot of changes and switches, but theres so so many examples out there!

    Thanks for your thoughts.

    Tom

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  • marshall banana said

    wtf man how the hell can you not include this part in Wayne’s World:

    http://youtube.com/watch?v=VsjU6SUVudw

    that blows all of the things in your list away.

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  • pat said

    what about talladega nights?
    they had a commercial for applebee’s in the movie,
    a discussion about fig newtons, they prayed for thanks for taco bell kfc and dominos, and not even mentioning all the logos on the cars

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  • Jeremiah said

    I think Transformers should definitely have a spot on this list.

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  • afrocelt said

    Demolition Man Tacobell scene was dubbed? Not in the UK. Sure it does go on about Tacobell, and I hadn’t got a clue what Tacobell was until a few years after I’d first seen the film, but I’ve watched the film four or five times, and have never encounted a copy refering to Pizza Hut.

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  • Tor said

    In Breaking and Entering (2006), they only use Apple computers (and when a laptop is used, the glowing Apple logo is always displayed. At one point, Ray Winstone walks up to use one of the many Apples and says something along the line of “don’t you just love Apples?”.

    Wow.

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  • Trell said

    Personally, I found the product placement for Nokia in ‘Cloverfield’ very tasteless, especially the scene on the subway platform.

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  • Will said

    How can they not put “Bye Bye Love” from 1995 in there it’s an entire movie damn near centered around McDonalds.

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  • jay said

    the worst in recent memory had to be the placement for Dodge in Fantastice Four : Rise of the Silver Surfer. The Fantasicar has a Dodge badge and the familiar grill, at which point human torch asks “This thing got a Hemi??” ON A FLYING CAR?????

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  • Mario said

    I definately think that The Weather Man should’ve been on here. The ads made that movie a piece of sh*t.

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  • Duke said

    I dont things like the James Bond one count as product placement. I mean did you expect them to make up completely new brands for everything? It makes it real.

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