Top 10 Most Shameless Uses Of Product Placement In Film
22.06.08 # Top Ten # 81 Comments7. Demolition Man (Pizza Hut/Taco Bell)
Demolition Man could have been amazing. With the right cast, right production staff and the right director, this film could have become the screen adaptation of Aldous Huxley’s sci-fi classic Brave New World. Unfortunately however, the film cast staple action stars like Stallone, had a pretty thin on the ground script and ended up being so shamelessly packed full of product placement it was almost embarrassing.
Here’s the extraordinary thing about the following clip. In the original film, Stallone and Bullock discuss Taco Bell, and then visit a Taco Bell restaurant. However, European countries never had, and still do not have Taco Bell, so, as if just to prove that dialogue is completely irrelevant and simply a product tool, in the European version they dubbed the scene to have them discuss Pizza Hut instead, and then visit a Pizza Hut restaurant. Shameless.
WHAT!
How can Castaway NOT be on this list, it was a giant commercial for Fed Ex!!!!
Actually, Castaway needed Fedex for the movie, to make it seem more real. Fed ex didn’t pay a thing.
actually that would have been an awful commercial for FedEx. Their plane crashes and all packages are lost. Not really something you want people to keep in mind while sending a package in the mail…
Why didn’t you use Transformers 2, the whole movie was a GMC comercial…UGH.
Hmmm. yet the wizard which was centered around nintendo did not make the list
How could we forget about Evolution, the movie that is an entire ad for Head & Shoulders shampoo?
Because FedEx didn’t actually pay to be featured in the movie.
haha yeah Castaway was i my original draft, i did a lot of changes and switches, but theres so so many examples out there!
Thanks for your thoughts.
Tom
wtf man how the hell can you not include this part in Wayne’s World:
http://youtube.com/watch?v=VsjU6SUVudw
that blows all of the things in your list away.
what about talladega nights?
they had a commercial for applebee’s in the movie,
a discussion about fig newtons, they prayed for thanks for taco bell kfc and dominos, and not even mentioning all the logos on the cars
I think Transformers should definitely have a spot on this list.
Demolition Man Tacobell scene was dubbed? Not in the UK. Sure it does go on about Tacobell, and I hadn’t got a clue what Tacobell was until a few years after I’d first seen the film, but I’ve watched the film four or five times, and have never encounted a copy refering to Pizza Hut.
In Breaking and Entering (2006), they only use Apple computers (and when a laptop is used, the glowing Apple logo is always displayed. At one point, Ray Winstone walks up to use one of the many Apples and says something along the line of “don’t you just love Apples?”.
Wow.
Personally, I found the product placement for Nokia in ‘Cloverfield’ very tasteless, especially the scene on the subway platform.
How can they not put “Bye Bye Love” from 1995 in there it’s an entire movie damn near centered around McDonalds.
the worst in recent memory had to be the placement for Dodge in Fantastice Four : Rise of the Silver Surfer. The Fantasicar has a Dodge badge and the familiar grill, at which point human torch asks “This thing got a Hemi??” ON A FLYING CAR?????
I definately think that The Weather Man should’ve been on here. The ads made that movie a piece of sh*t.
I dont things like the James Bond one count as product placement. I mean did you expect them to make up completely new brands for everything? It makes it real.
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