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Top 10 Most Shameless Uses Of Product Placement In Film

5. Home Alone (Pepsi, Playboy, Rent-a-truck)

Home Alone is possibly one of the greatest childhood movies for any 90s kid that walks to earth. I am yet to meet anyone of any age who doesn’t love Home Alone, but it was not until a more recent viewing that my matured eyes had zoned in on the product placement used in this classic film.

The famous line; “Fuller, go easy on the Pepsi”, has surely been uttered by us all in a light hearted, innocent reference to the film that lies at the centre of our childhood movie collections. But little did we know the connotations behind such an innocent line. I hate to trample on your childhood memories guys, but the loveable little geek with oversized glasses and a bed wetting problem was actually nothing more than an advertisement for Pepsi Cola; and you fell for it!

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76 Comments »

  • James said:

    WHAT!

    How can Castaway NOT be on this list, it was a giant commercial for Fed Ex!!!!

  • Cory said:

    Hmmm. yet the wizard which was centered around nintendo did not make the list

  • Mariya said:

    How could we forget about Evolution, the movie that is an entire ad for Head & Shoulders shampoo?

  • Amanda said:

    Because FedEx didn’t actually pay to be featured in the movie.

  • Tom (Hatori) (author) said:

    haha yeah Castaway was i my original draft, i did a lot of changes and switches, but theres so so many examples out there!

    Thanks for your thoughts.

    Tom

  • marshall banana said:

    wtf man how the hell can you not include this part in Wayne’s World:

    http://youtube.com/watch?v=VsjU6SUVudw

    that blows all of the things in your list away.

  • pat said:

    what about talladega nights?
    they had a commercial for applebee’s in the movie,
    a discussion about fig newtons, they prayed for thanks for taco bell kfc and dominos, and not even mentioning all the logos on the cars

  • Jeremiah said:

    I think Transformers should definitely have a spot on this list.

  • afrocelt said:

    Demolition Man Tacobell scene was dubbed? Not in the UK. Sure it does go on about Tacobell, and I hadn’t got a clue what Tacobell was until a few years after I’d first seen the film, but I’ve watched the film four or five times, and have never encounted a copy refering to Pizza Hut.

  • Tor said:

    In Breaking and Entering (2006), they only use Apple computers (and when a laptop is used, the glowing Apple logo is always displayed. At one point, Ray Winstone walks up to use one of the many Apples and says something along the line of “don’t you just love Apples?”.

    Wow.

  • Trell said:

    Personally, I found the product placement for Nokia in ‘Cloverfield’ very tasteless, especially the scene on the subway platform.

  • Will said:

    How can they not put “Bye Bye Love” from 1995 in there it’s an entire movie damn near centered around McDonalds.

  • jay said:

    the worst in recent memory had to be the placement for Dodge in Fantastice Four : Rise of the Silver Surfer. The Fantasicar has a Dodge badge and the familiar grill, at which point human torch asks “This thing got a Hemi??” ON A FLYING CAR?????

  • Mario said:

    I definately think that The Weather Man should’ve been on here. The ads made that movie a piece of shit.

  • Duke said:

    I dont things like the James Bond one count as product placement. I mean did you expect them to make up completely new brands for everything? It makes it real.

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Posted by Tomas Hinton, 22nd Jun 2008  

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