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29.10.09 # 12:35 # Trailers # 9 Comments
Anticipation for Avatar is certainly a couple of notches lower than it was before the release of the first trailer. I don’t know what people were expecting, I don’t know what I was expecting, but it was something, well, breathtaking. Maybe it is a good thing that expectations have been lowered because now, if it is amazing, people will actually be surprised. The new trailer is hardly groundbreaking in its structure, it follows the established formula of almost all action film trailers, revealing just enough of the plot so you know exactly what’s going to happen. It does showcase some of the undeniably impressive visual effects though and even more of the cliched dialogue.
I will go and see Avatar but part of me hopes that it is terrible so as to put an abrupt end to this 3D filmmaking revolution which threatens to turn cinema from an art form in to nothing more than a theme park ride. Ok maybe that’s an exaggeration, but suggestions that The Hobbit could be filmed in 3D, if Avatar was to have a huge impact, sent a chill down my spine.
What do you think of the new trailer and do you agree with my concerns about 3D cinema?
Source: FilmSchoolRejects
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Even though there is nothing unexpected or suprising in this trailer (the story plays out just like the first trailer told us it would), somehow it does raise my expectations more than the first trailer did. I think it’s because they’ve decided this time to stick with almost all human footage. A wise move after the generally-not-great reaction to the Naavi-heavy first trailer.
What have you got against 3D? I don’t think it turns films into theme park rides. Imagine watching something like “No Country For Old Men” in 3D, it would immerse you even deeper into the atmosphere and tension.
The problem with 3D is that it’s still seen as a gimmick and costs more than an already expensive cinema ticket.
In regards to the trailer it seems to follow a farily predictable format - Undercover spy ends up sympathising with his enemies and leading them to victory against his own people. Let’s hope it goes a bit deeper than that and offers up a few twists. Regardless of the story this will be awesome to watch in a cinema.
Well it’s debatable whether 3D immerses you deeper into a film, I actually find it quite distancing.
My point really is that it shouldn’t be used for finacial reasons. If it is part of the filmmakers artistic vision that they want to make the film in 3D, that is fair enough (although i’m still against it). But if it is used purely as a way of enhancing box office takings, then there is a problem.
I don’t mind if they keep churning out crappy slasher films in 3D, just don’t ruin the good stuff.
Oh come on Thomas, you can’t be that against 3d tech can you? imagine some of the films out the past and present that would bebfit from technology, Imagine Wizard of Oz utilizing Real 3D, remember the tornado effect it already had in that film! and the scene with the flying monkeys?(I still think Burton is the only director capable of bringing that remake to the reality), I disagree with Thom on a film like “No Country” any film in that genre should NEVER be in 3d format, I do agree it would take away the art from the film.
@Azreal71
Isn’t that a bit like saying “I wouldn’t want to watch it on a TV, that would really take away the art from the film.”
I believe, one day, 3d becomes as ubiquitous as the HD broadcasts and you will look back on your comments with embarrasment
3-D is a stepping stone to holographic presentations. So lets encourage it people. Imagine beaming a scene across your living room and being able to watch it from any angle depending on where you stand/sit, walking through the action - being seated right next to Bruce Willis as he’s told off by the chief. Give it a couple of decades. There are already 3-D TVs on the market, 3-D games in development, holograms being used on mainstream news - http://www.youtube.com/watch?v=deoOTqT-SMI Flat screens will feel like theatre does now - boring and out of date. I hope I live long enough to see it.
As the “Avatar” said “OUTSTANDING”. I guess anyone will find the trailer quite exciting.
I guess people are going wrong way with the idea that this movie is hyped up, off course this would be hyped up as it’s a Cameron’s movie, and I suggest wait for Dec to view what Cameron has to offer with all those great movies under his belt. I am sure this will be another one which will be just like his old ones.
@Thom and Azreal71
In the 1950’s 3D was introduced as a way of bringing people back to the cinema because they were staying at home and watching the their shiny new TV’s instead. They also introduced other gimmicks such as smell-o-vision. After the novelty had worn off people soon grew tired though and in the end the solution to bringing people back to the cinema was to make better quality films.
Ok so the technology is better now, but 3D is still essentially being implemented for the same reasons, this time around the demon thwarting cinema is the internet not television though. People are downloading films instead of going to the cinema, so the studios want to show why it is worth going to the cinema by giving you an experience that you can’t download. The real solution of course is the same, make films of greater quality and people will want to see it at the cinema.
3d may last longer this time, it may even become a permanent fixture but there will always be serious filmmakers who want to make films the proper way. I don’t care if every Michael Bay, McG and whoever else make all the films for the rest of their career in 3D but really great filmmakers like Jarmusch, Herzog,Loach, Scorsese, Lynch, the Coens and all the rest would never sink so low because they don’t make films for financial reasons they make them for artistic reasons. This is why they work on the fringes of or outside the mainstream, or else use their reputations to command artistic control.Ok so Cameron is a good filmmaker (though not a great one), but he is making Avatar in 3D because he wants to for artistic reasons and really believes it is the way forward the same way Robert Zemeckis believes performance capture is the way forward (they are both wrong though). Surely you wouldn’t want Guillermo Del Toro to be forced into making The Hobbit in 3D because the studio demanded it? and would you seriously want every single film to be made in 3D in the future?
@Sheridan, That would be good, but I wouldn’t want it to be the only way of viewing a film, still more of a novelty really. And by the way, I like the theatre!
they just used the trailor for this movie during the opening sequence of the world series last night, it made me dread going to see this movie