July 10th - 12th US Box Office: Bruno Reigns!

[ad4m22]

Somewhat unsurprisingly, Sacha Baron Cohen's excellent gay-'em-up Bruno did unspeakable things to the box office, 'coming' in first place with a decent $30 million, just $4 million more than Borat managed - although the previous film went on to gross over $250 million worldwide, so it's all still to play for.

Second place went to Ice Age 3: Merchandising Oportunities, which pulled in a further $28 million, total gross now $120 million. Third was Transformers: Racism is Cool, Okay? with another $24 million, bringing it's total up to a staggering $330 million - maybe Michael Bay will be able to pay us all to forget it ever happened with his slice of that pie. This makes Transformers: Seriously, Did Anybody Draft This? the most profitable movie of the year so far.

Public Enemies smashed into fourth with only $14 million, totalling at $66 million. Fifth and sixth place went, amazingly, to The Proposal and The Hangover, which made $10 and $9 million respectively, with totals of $100 million and $220 million. Incredible.

The other major new film, Fox's I Love You Beth Cooper crashed and burned into seventh place with $5 million.

The figures:

1 - [N] Bruno ($30,426,000)
2 - [2] Ice Age: Dawn of the Dinosaurs ($28,500,000) [$120,573,000]
3 - [1] Transformers: Revenge of the Fallen ($24,200,000) [$339,208,000]
4 - [3] Public Enemies ($14,111,000) [$66,538,000]
5 - [4] The Proposal ($10,507,000) [$113,764,000]
6 - [5] The Hangover ($9,930,000) [$222,442,000]
7 - [N] I Love You Beth Cooper ($5,000,000)
8 - [6] Up ($4,656,000) [$273,775,000]
9 - [7] My Sister's Keeper ($4,180,000) [$35,801,000]
10 - [8] The Taking of Pelham 123 ($1,600,000) [$61,494,000]



Sources: http://www.boxofficemojo.com/weekend/chart/, http://www.hollywoodreporter.com/hr/content_display/film/news/e3i7cc109eb3af4302cab741a3174223aae, http://www.variety.com/article/VR1118005885.html?categoryid=13&cs=1

[T.ROSS]

I went and saw this movie opening day, I love his Bruno character, I've been watching Da Ali G show for years, to me Bruno was my favorite character. This movie was hilarious, any fan of the show will enjoy this movie!

[ad4m22]

Agreed. Highly entertaining.

[Sheridan Passell]

Bruno suffered a startling huge drop off on Saturday and Sunday and looks like it will fall a long way short of Bruno's final take overall.

Basically, when beer-drinking-baseball-playing Joe America realised how extremely gay the movie was, they found it difficult to recommend it to their buddies. Everyone loves a dumb foreigner, but an over-the-top gay man - not so much.

[Tori]

I have to say i've never laughed as hard and been as uncomfortable at the same time as when watching Bruno. It was definintly great especially with the rednecks in the woods, I really cant get over some of the people in that film especially the "gay-converter" what total bull shit.

[ad4m22]

That's the problem here - people are fine laughing at foreigners, but when it comes to man-on-man action, they get uppity. I'd like to see a shot for shot remake of this with a woman playing a lesbian - you can bet the results would be completely different.

Tori, the pastors were completely stunning, but the bit that appalled me the most was how the mostly black TV audience suddenly took issue with him because he was a different colour to his baby.