Interesting John Carter article in NY times

[dalmatianjaws]

Sheridan, I thought you'd find this interesting. Stanton had lots of power over the marketing.

FYI, notice the continued use of moralistic language when talking about movies. They act like Stanton should repent or something.

http://www.nytimes.com/2012/03/12/business/media/ishtar-lands-on-mars.html?pagewanted=1&_r=1

[dnwilliams]

He insisted, for instance, that a Led Zeppelin song be used in a trailer, rejecting concerns that a decades-old rock tune did not make the material feel current. Mr. Stanton also was behind the selection of billboard imagery that fell flat, and he controlled an important presentation of footage at a Disney fan convention that got a chilly reception.

Ouch.

[dnwilliams]

Superior foreign marketing:

[Sheridan Passell]

I found that article yesterday and enjoyed the way it cut through the crap. That paragraph stood out. I wonder what Stanton will end up doing next.

[dnwilliams]

Honestly, it shows you how dumb marketers can be though. There's always an excuse for something. I don't recall anyone complaining about using a Led Zep cover for the Girl With The Dragon Tattoo Traile, and the title change and generic look of Mars are the biggest mistakes I can see.

[Sheridan Passell]

I agree, the choice of song wasn't an issue for me. I'd never heard it before so had no time reference. Plus Iron Man didn't exactly use up to date music.