Forgive my initial impulse to run around with my t-shirt over my head, but the new Indy advert (short and sweet, made for TV) has finally struck whatever deep and nasty part of me that was waiting to go 'BOING' about this film. I've been on a difficult journey, fraught with nonchalance, irritation, boredom and incredulity (the SKULL is a WHAT?) but I think the marketing machine is now gearing up like a rolling boulder to push my arse onto a cinema seat.
I don't like to be cynical about films - you've got me wrong, honest! - and this is no exception. We've been reporting on its development like a rabid greek chorus for many months now, and usually by this point there's a real flavour in the air as to which way it'll go on release. I've stuck my tongue out, and the air tastes sandy, musty and sweaty. Just like real Indy should.